AN ANALOG REVIVAL IN THE DIGITAL AGE: THE SOCIAL PSYCHOLOGICAL MEANING OF VINYL IN THE MUSIC INDUSTRY DİJİTAL ÇAĞDA ANALOG BİR CANLANIŞ: PLAĞIN MÜZİK ENDÜSTRİSİNDEKİ SOSYAL PSİKOLOJİK ANLAMI
Yegah Musicology Journal, cilt.8, sa.4, ss.3109-3131, 2025 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 8 Sayı: 4
- Basım Tarihi: 2025
- Doi Numarası: 10.51576/ymd.1805416
- Dergi Adı: Yegah Musicology Journal
- Derginin Tarandığı İndeksler: Scopus
- Sayfa Sayıları: ss.3109-3131
- Anahtar Kelimeler: music industry, music technologies, social acceleration, streaming, Vinyl
- Maltepe Üniversitesi Adresli: Evet
Özet
With the emergence of Industry 4.0, innovative technologies such as cloud architecture, the internet of things (IoT), and big data have begun to exert a significant influence on the music industry, as in many other sectors. The acceleration of digitalization has profoundly transformed cultural consumption practices; within the framework of Hartmut Rosa’s concept of the “acceleration society,” music listening habits have been continuously reshaped. This transformation is not merely the outcome of technological progress but is also closely linked to shifts in temporal perception and changes in consumption patterns. Physical formats such as cassettes and CDs, which were widely adopted by large audiences in the late twentieth century, have gradually been replaced since the early twenty-first century by subscription-based online listening models. Data from IFPI and RIAA indicate that, since the 2010s, physical format sales have steadily declined, while revenues from digital streaming services have shown consistent growth. In this context, the annual reports issued by IFPI, regarded as the most authoritative global institution in the music sector, together with those of the U.S. based independent recording industry association RIAA, offer empirical evidence of this transformation. The findings also reveal that, despite the volumetric decline in cassette and CD sales, vinyl records have demonstrated a steady upward trend each year. The emerging picture represents a phenomenon highly multilayered to be explained solely through technological or nostalgic perspectives. Therefore, the study adopts a social psychological framework to evaluate the process in a holistic manner. The research aims to uncover the codes and dynamics through which digital streaming services products of capitalist modernity operate, while simultaneously interpreting the “resilient” position of the vinyl format within the same analytical framework.