Corporate communication in large-scale organizations in Turkey: Structure and responsibilities
Public Relations Review, cilt.40, sa.5, ss.859-861, 2014 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 40 Sayı: 5
- Basım Tarihi: 2014
- Doi Numarası: 10.1016/j.pubrev.2014.07.006
- Dergi Adı: Public Relations Review
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
- Sayfa Sayıları: ss.859-861
- Anahtar Kelimeler: Corporate communication, Large-scale companies, Responsibilities, Structure
- Maltepe Üniversitesi Adresli: Evet
Özet
The current investigation aimed to gather data about how communication is structured in large-scale organizations, which departments are seen as part of corporate communication and what practitioners' perceptions are about the structure and responsibilities of corporate communication departments. Data were gathered from 51 large-scale organizations and 122 practitioners in Turkey via a questionnaire.