Children in family purchase decision-making: Children's role in food product purchases from mothers' point of view
Journal of Marketing Communications, cilt.18, sa.4, ss.297-320, 2012 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 18 Sayı: 4
- Basım Tarihi: 2012
- Doi Numarası: 10.1080/13527266.2010.528994
- Dergi Adı: Journal of Marketing Communications
- Derginin Tarandığı İndeksler: Scopus
- Sayfa Sayıları: ss.297-320
- Anahtar Kelimeler: children, family purchases, food marketing, packaging
- Maltepe Üniversitesi Adresli: Evet
Özet
With a focus on children's influence on family purchase decisions, this study considers whether demographic differences such as age and family composition have a considerable influence over the type of behavior adopted by mothers and whether there are any discrepancies between the nutritional expectations mothers have for food products and their purchase motivations. Results from the sample of 293 mothers suggest that the changing structure of the family and both mothers' and children's age differences are not significant when identifying the characteristics which moderate children's influence in Turkey. © 2012 Copyright Taylor and Francis Group, LLC.